FEATUREOctober 2014 Issue




By Alanna Maya


When I got together with the team behind L’CHAIM in early summer to discuss building a new magazine, I knew that this would have to be a labor of love to work. We wanted a clean, modern look, but we also wanted to have warmth. We wanted our stories to cover the fun side of life (Otherwise, why name your magazine L’CHAIM?), but we also knew that news of the day was equally important if we wanted to engage the most readers we could. Long hours spent over coffee ensued. Late phone calls and texts were the norm, and there was a lot of change from the time we first met to plan out the inaugural issue, but we made it!

Whilst planning for the first issue of L’CHAIM, we were also planning a wedding, a baby shower and the end of our summer vacations. It was a hectic time to say the least, but it was all worth it last month when we held the inaugural issue in our hands. We had put so much of our hearts and souls into L’CHAIM that after we sent the issue off to the printer, we were exhausted! But then the letters and phone calls came. You told us you loved us, and we felt so great about all we had done to get here, so we wanted to take a moment to say thanks. Thanks for reading us. Thanks for liking our facebook page. Thanks for visiting our website. Thanks for sharing L’CHAIM, and thanks for letting us know what you liked and what you want to see more of on our pages. L’CHAIM is all about you, and we need readers to tell us how to serve the San Diego Jewish community better.

In the coming months, we look forward to bringing you engaging stories on topics such as spirituality, parenting, b’nai mitzvot, arts and culture, synagogue life, fashion, food, theatre and of course anything else that screams “To Life!” We’ve already begun work on our next issue, which will be a combined double feature for November and December. We’ll be covering winter holidays, traditions and local news you should know, as well as thoughts on the end of one year and the delightful beginning of the next. It’s a great time to celebrate life, at least, that’s what we think.

Thanks again, and L’CHAIM!


 What people are saying about L’CHAIM:


“I love the look of the magazine!”

-Sharon R.

“Mazal tov on the launch, I have the issue right here! It looks beautiful.”


“As a Jewish person, I appreciate the way L’Chaim addresses Jewish culture and ideals in a modern and unique way.”

-Jessie K

“Congrats on the first issue. Hope you continue successfully.”

-Toni R.



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