August 2015FEATURE

Thanks a bunch!



By L’CHAIM Staff

A little over one year ago, we got together to brainstorm ideas on what this magazine would mean to the San Diego Jewish community. L’CHAIM was born out of a need for something fresh, fun and unique that highlighted the shared interests of our readers and recognized that we were more than just our faith; we were people who enjoyed all that life had to offer. It’s no coincidence that we chose to call ourselves L’CHAIM either, as everything we have tried to do has been in the pursuit of a joyful, exuberant life experience.

With a modern and unique guide to Jewish San Diego, we set out to change the way the community thought about a Jewish magazine. We published fresh and engaging content each month, highlighting members of the community and the organizations that our readers belong to. We successfully sponsored some community events this year, too. This year’s Lipinsky Family San Diego Jewish Arts Fest, of which we were the sole media sponsor, was the most well-attended in the festival’s storied history.

It is also not lost on any of us the amazing fact that L’CHAIM is a woman-owned business succeeding today. Our founders embody the strong and powerful women they were raised by and are now raising the next generation of community leaders themselves. Our position as women in the world gives us a unique and passionate perspective on life that we strive to include in everything that we do.

Our first year in business has brought us more than we could ever imagine. We made new friends, met new family members and grew closer to the community we already knew and loved. But we couldn’t have done it without the support of our readers. You all have been fantastic, telling us exactly what you wanted (and sometimes what you didn’t want) to see between the pages of our periodical. All of the community suggestions have made us work harder to bring you what you want, and we will continue to keep our ears to the ground so that we remain your source for everything about your community in the years to come.

Looking ahead, we see great things for our future. We are already looking for new platforms and events that we can lend our name and expertise to in the coming year. We are bumping up our online offerings at and on our Facebook page, where we will host contests and highlight community events with even more gusto than before. And we will continue to take your advice and opinions about how we can best serve you, the reader. Our future looks bright, and we are excited for what is still yet to come. If you haven’t already, give us a shout at We’d love to hear from you!


A very heartfelt THANKS!

–Alanna, Diane, Laurie & the rest of the L’CHAIM team



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